Lookcloser.
Bringing the lens into focus…Make it
mean something.
Selected work by Faraz Akhtar
Stories with a point of view.
From the first idea to the final frame.
The selected cut.
01 — 06 / SELECTED WORK01Social Media CampaignsStrategy / Content / Rollout
Social-first campaign systems for launches, promos, and brand storytelling across reels, stills, and copy.
View project ↗02Video Ad ProductionsDirection / Film / Editing
Short-form ad concepts, studio product films, and launch cutdowns designed to land quickly in-feed.
View project ↗03Effay — EP 01Music / Identity / Visuals
Artist visuals that blend identity, motion, and atmosphere into one release.
View project ↗04Ramadan CampaignCampaign / Reels / Copy
Seasonal content crafted for warmth, rhythm, and social usage.
View project ↗05Hotel ReelHospitality / Vertical film
Hospitality storytelling designed to feel cinematic and work in vertical feeds.
View project ↗06Cafe OpeningLaunch / Lifestyle / Content
A launch-ready mix of stills, atmosphere, and social content for first impressions.
View project ↗Mumbai roots.
Dubai perspective.
I’m Faraz. A branding and content specialist working across strategy, direction, photography, and film. I connect the idea to the final cut. And when the camera is off, I make music as Effay.
Strategy to shoot day.
Brand direction, campaign concepts, content production, edits, cutdowns, captions, and rollout support. One person, from the first idea to the final frame.
When the camera goes off,
the music comes on.
Writer, performer, and visual storyteller. Explore @effaymusic ↗ · Play Gesture Orchestra ↗